The deepest downturn since the Great Depression may seem like the biggest seismic shift charities face.

But it’s America’s demographic transition that has the potential to transform the philanthropic landscape.

Nonprofits such as the Silicon Valley Community Foundation are already laying the groundwork for learning about the wishes and hopes of new groups of donors.

“Charities that don’t recognize demographic trends are going to shrink and ultimately go out of business,” says Emmett Carson, the foundation’s president.“The populations in the past that have supported them spectacularly will not have the base to support them going forward. This is adapt, change, or die.”

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AuthorJessica Korinek
CategoriesCommentary

I was coaching two executives at a nonprofit a few weeks ago, and in the course of the conversation, it came up that the development director had accused the executive director of talking too much when they went together to solicit donors.

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AuthorJessica Korinek

 

Faculty, staff, and students from many institutions have utilized crowdfunding websites to raise money to support a wide range of projects, from commercialization to research or public service. Individual projects typically are outside the normal funding channels such as research contracts, foundation funding, or even individual gifts.  More than a fundraising tool, crowdfunding is a new way of engaging the public in everything we do in higher education. Not surprisingly, success at engagement leads to an increased success in fundraising. Crowdfunding not only supports university outreach, but can be actively incorporated into more traditional outreach activities. 

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AuthorJessica Korinek
CategoriesFunding Source