The deepest downturn since the Great Depression may seem like the biggest seismic shift charities face.
But it’s America’s demographic transition that has the potential to transform the philanthropic landscape.
Nonprofits such as the Silicon Valley Community Foundation are already laying the groundwork for learning about the wishes and hopes of new groups of donors.
“Charities that don’t recognize demographic trends are going to shrink and ultimately go out of business,” says Emmett Carson, the foundation’s president.“The populations in the past that have supported them spectacularly will not have the base to support them going forward. This is adapt, change, or die.”